"Empowerment in every shade: Let's explore how Fenty Beauty redefines beauty standards with inclusivity and innovation.

Fenty Beauty is a brand created by global icon Rihanna and it has taken the cosmetic industry by storm since its launch in 2017. Not only did the brand redefine beauty standards but it also set a new benchmark for other cosmetic brands and had every cosmetic company rise up to the occasion. The brand's commitment to diversity, inclusivity and innovation has led it to be one of the best cosmetics brands ever created and it has forever changed the cosmetic industry. Today I will be uncovering the secrets behind the captivating world of Fenty Beauty through its use of its visual and verbal language as well as how they align with the company's overall strategy.

The core identity of Fenty Beauty is diversity and representation. The brand has successfully shattered traditional beauty standards by introducing an extensive range of makeup products that catered too a wide spectrum of skin tones. This is communicated well to their audience hence the brand changed the benchmark of the cosmetic industry.

The brand's visual language is bold, vibrant and unapologetically modern just like the owner! This is evident in how they designed the packaging and the logo which are equally striking with a minimalist yet luxurious aesthetic that appeals to a diverse audience. The elements of the designs such as the metallic finishings, high contrast colours and the use of clean lines creates a sense of high fashion and elegance feel which positioned the brand as the trendsetter in the cosmetic industry.

The brand's commitment to diversity, inclusivity and innovation is communicated well through the advertising campaigns and marketing campaigns. The visuals always include a diverse cast of models and influencers representing different ethnicities and different body types. This deliberate choice truly reflects the brand's commitment and it resonated with a lot of consumers who have long been underrepresented in the cosmetic industry. The brand always emphasises empowerment, inclusivity, relatability, unapologetic, authenticity and confidence which is all part of the brand's verbal language and what the audience associates the brand with.

The brand's identity serves as powerful tool that contributes to the company's strategy of inclusivity and diversity. By prioritising visual representation, the brand was able to tap into a market segment that has been long overlooked and the brand was able to position itself the leading brand in redefining beauty norms and that has broadened the brand's target audience which resulted in a loyal following of consumers who see themselves in the brand.

In conclusion Fenty Beauty's visual and verbal language played an important role in shaping the brand's identity. The brand has managed to single handedly revolutionise the cosmetic industry by staying true to its values of diversity, inclusivity, authenticity and innovation. One thing that is clear about Fenty Beauty is that - it is here to stay and it will continue to lead the way with its visionary approach.

"Dare to Be Different. Dare to Be Fenty".